My wife and I wanted to purchase a home in Tennessee in 2007. I began talking to friends and one recommended Susannah Dunn. The main thing that sold me was her willingness to jump right in and get dirty serving her customer.
My friend, who recommended her, mentioned her crawling on her hands and knees in a crawl space (while wearing a a business type skirt outfit) to find out something about the house they were considering buying.
Who do you know that is willing to take that step? It was not expensive or flashy but it did get her more business (my business). When we sold our house in Tennessee guess who I called to sell it?
If I still lived in Tennessee she would be my real estate agent.
What are the inexpensive things you are doing to build customer loyalty?