Means to an End
When you are in business it is important to make sure you are making money. Many people have the view that making money is somehow taking something from others unfairly. If you are following your morals in the way you conduct business then that means you are providing something to someone else and that they value more than the money they are giving you. If you are in business for the money you will not get it but if you are in business to serve others then you are more likely to make the money. In other words money is the feedback that you are serving your customers well. It helps you keep score and let you know if you are winning at business.